Privacy Policy
This Privacy Policy explains how Little Willow Sleep (“we”, “us”, “our”) collects, uses, and protects your personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
WHO WE ARE
Little Willow Sleep
Email: Abi@littlewillowsleepconsultancy.co.uk
Data Controller: Abigail O’Reilly
INFORMATION WE COLLECT
We may collect and store the following personal information:
Parent or guardian name
Email address and contact details
Your child's first name, age and sleep-related information
Health or developmental information relevant to sleep (provided voluntarily by you)
Consultation notes and sleep plans
Contracts and consent forms
Payment and billing information (processed securely by third-party providers)
If you sign up for a free guide or our emails: your name, email address and your baby's birthday or due date
We only collect information that is necessary to provide our services.
HOW WE USE YOUR INFORMATION
We use your personal data to:
Provide sleep coaching services
Create personalised sleep plans
Communicate with you about appointments and support
Maintain accurate client records
Meet legal, insurance or accounting requirements
Send you free guides and emails you have signed up for (you can unsubscribe at any time)
We do not sell your personal data or share it with anyone else for marketing purposes.
LEGAL BASIS FOR PROCESSING DATA
We process your personal data under the following lawful bases:
Contract: to provide agreed sleep coaching services
Consent: where you voluntarily provide sensitive information, or sign up for our free guides and emails
Legal obligation: for record keeping, insurance and tax purposes
You may withdraw your consent at any time by contacting us in writing.
HOW YOUR DATA IS STORED
Your data is stored securely using password-protected systems and devices. Reasonable steps are taken to protect your information from unauthorised access, disclosure, or loss.
We only retain personal data for as long as necessary to provide services or meet legal obligations.
SHARING YOUR DATA
Your data is stored securely using password-protected and encrypted systems and devices. Reasonable steps are taken to protect your information from unauthorised access, disclosure or loss.
How long we keep your data:
Client records (including consultation notes, sleep plans, contracts and consent forms) are kept until 7 years after your child's 18th birthday. This is required by our professional insurance.
Financial records (such as invoices and payments) are kept for at least 5 years after the relevant tax return deadline, as required by HMRC.
Free guide and email sign-ups are kept until you unsubscribe.
After these periods, your data is securely deleted.
YOUR DATA PROTECTION RIGHTS
Under UK GDPR, you have the right to:
Access your personal data
Request correction of inaccurate information
Request deletion of your data (some records may need to be kept for the periods above to meet legal and insurance requirements)
Restrict or object to data processing
Request data portability
To exercise these rights, please contact us at abi@littlewillowsleepconsultancy.co.uk.
CONFIDENTIALITY
All information shared during consultations is treated as confidential. We will never share identifiable information without your permission unless required by law.
We do not share your personal information with third parties, except:
When required by law
With secure service providers (for example, payment processors, email or scheduling systems)
With our insurer or legal advisers, if needed to deal with a claim or complaint
With your explicit consent
All third parties are required to comply with data protection laws.
COOKIES
Cookies may be used to improve user experience. You will be notified of cookie usage where required.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time. The most recent version will always be available upon request or on our website.
CONTACT US
If you have any questions or concerns about this Privacy Policy or how your data is handled, please contact:
Little Willow Sleep Consultancy
Email: abi@littlewillowsleepconsultancy.co.uk
Last updated : November 2026